Word: behavioristic
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Dates: during 1940-1949
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...Salter's veneration of Ivan Petrovich Pavlov, the physiologist who coined the term "conditioned reflex." (Pavlov's classic example: a dog which has heard a bell ring whenever it was fed will eventually drool whenever it hears the bell, even though no food is offered.) The behaviorist school is founded on what Salter calls "the firm scientific bedrock of Pavlov." Its main tenet: man is a creature of habit; he can be "conditioned" to the habit of not even hearing a pistol fired next...