Word: behavioristic
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Dates: during 1960-1969
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...income in money or in greater leisure time. The goal of most Americans will be self-fulfillment rather than self-sacrifice. In everything, the emphasis will be on experimentation. "The idea of redesigning a way of life is going to be the dominant theme of the '70s," says Behaviorist B. F. Skinner. Young people will continue to fear large institutions, he believes, and will be ever more willing to "let this culture alone" and start their own institutions and communities. Education for enrichment or amusement rather than for professional skills will become a lifetime process as universities expand...
...make much noise themselves could respond to the arranged sounds that humans know as music. Cross, who happens to prefer Mozart himself, has an explanation of why the rats agreed with his musical tastes. Schoenberg, the father of serial music, wrote works of extraordinarily complex harmonies and rhythms; in behaviorist jargon, his music is dense with "information bits." Mozart used the traditional chromatic scale and a regular, readily identifiable beat. To a novice listener, and perhaps to a rat as well, Schoenberg may sound too cacophonic. Mozart might appeal to rats by the power of repetition, says Cross, as they...
...competent, middleman journalists. Mary Harrington Hall, a former science writer who was one of the first staffers hired by Charney, comes closest. But even when she tries to inject lightness and broader explanation into her tape-recorded interviews with the likes of Existentialist-Psychotherapist Rollo May and Harvard Behaviorist B. F. Skinner, the transcribed result more often than not sounds like interruptions...
...excitement, and only secondarily for the just-maybe chance of winning some money. As that great prophet of potluck, Nick the Greek, once said: "The next-best thing to playing and winning is playing and losing. The main thing is the play." But the incentives are hard to separate. Behaviorist psychologists believe that what keeps people gambling is "intermittent reinforcement"-a regular expectation of winning. Says Harvard's B. F. Skinner: "I could arrange for a rat, pigeon or monkey to get hooked on gambling simply by providing a certain schedule of rewards or payoffs...
...know I run the risk of heresy, but may I ask Mr. T. C. Horne what the so-called behaviorist school of political science has to offer to human learning...