Word: behemothly
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...behemoth diet industry may be throwing too much weight around. Critics say some companies use misleading promotional campaigns and promise more than the programs can deliver. Moreover, the safety of at least a few of the plans has been called into question. Congress is holding hearings to determine whether the diet industry should be more tightly regulated, and various Government agencies are studying ways to get tough on questionable practices in the business...
Everyone knows that the sick Soviet economy needs a remedy. But is there a prescription for converting a torpid communist behemoth into a sleek free- market machine? It was assistant managing editor Karsten Prager's idea that TIME, which has periodically convened groups of experts to diagnose the U.S. and European economies, could offer some friendly advice. In the spirit of glasnost, we called in a specialist to collaborate with TIME's Washington- based national-economics correspondent Richard Hornik in composing the Rx memo to Mikhail that appears in this week's business section...
...industry dominated by giant Hollywood studios and behemoth budgets, Miramax Films has succeeded against all odds. With only 40 employees, it has found a niche marketing shrewdly chosen, low-budget "art house" films, most of which have been rejected by the big studios as noncommercial. Miramax Co- Chairmen Harvey Weinstein, 37, and his brother Bob, 35, have proved them wrong. Three of the ten films they released last year -- My Left Foot, Cinema Paradiso and sex, lies, and videotape -- are up for a total of seven Academy Awards this month. The Weinsteins have also earned something rare among independents...
...word from the White House is that Bush is irritated about being handed such an item of conspicuous consumption while he skimps on funds for Eastern Europe, education and the drug war. The behemoth jet towers six stories and may have crossed the line of common political sense. It will dwarf an airport rally in Omaha, and does not exactly fit the Jeffersonian image of a citizen Executive going modestly among his people. The designers had an inkling of something being out of proportion and put an exit door in the plane's belly so a President would not look...
...hiring Louis-Dreyfus, the Saatchis have harked back to the skill that transformed their small agency in London's Soho district into an international behemoth: hard-nosed financial know-how. The Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The logic of global corporate expansion, they argued, demanded an agency that could provide one-stop shopping for multinational firms interested in advertising and marketing services that stretched from Asia to North America to Europe. Such an agency could help companies build worldwide markets for their brands and could reap extra profits...