Word: behemoths
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Dates: during 2000-2009
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...pure gold, giving sponsors the chance to exploit target markets. When Manchester United goes to Malaysia, Korea, Japan and China this summer, shirt sponsor AIG will be with the team every minute. That will go some way to repaying the $28 million a year the U.S. insurance behemoth agreed to pay to slap its logo on the club jersey for four years - more than 50% higher than the amount previously paid to sponsor the club by cell-phone operator Vodafone. When one shareholder wondered why AIG would spend so much on the U.K., a relatively modest part of its empire...
...similarities end there: not only was “Identities,” in its first year of production, undeniably smaller than the Liz Claiborne and Morgan Stanley-sponsored “Eleganza” behemoth, but the mission of each show was decidedly different. Where the fledgling “Identities” intended to scrutinize carefully Asian-American culture, the broad, diversity-encouraging mission of “Eleganza” was ultimately obscured in the dazzling runway spectacle...
...before the A380 left the ground, I might not have noticed. Movement was barely perceptible in the spacious business-class seat unless I watched the touchscreen in front of me and saw the plane move along the runway. Or looked out the window. Both decks of the Airbus behemoth were as quiet as if you were in a plane with the engines shut off. But the new A380 already had its four Rolls-Royce Trent 900s guzzling the 46,000 lbs. of fuel the 90-minute ride was expected to consume. The nose of the largest commercial airliner...
...Shakespeare is a feat for any director, but the limitations of the college stage present unique challenges, leaving room for creative solutions. Salas: If you’re going to do Shakespeare for a college audience in the Ex, you can’t do a three hour behemoth of a play. If you’re going to do this show full-on, it’s going to be three hours, it’s going to have 20 people in it, and it’s going to have effects and general badassness. Because...
...Oscars on Feb. 25. This kind of success can get people overexcited, thinking that maybe - just maybe - this is the year that Britain will finally step out of Hollywood's shadow. But it will never happen. Britain's industry is far too small to compete with the U.S. entertainment behemoth. And that's probably the best thing about...