Word: behemoths
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Dates: during 2000-2009
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...commercial playing? While the independent ad-tracking company, ARC, said the commercial was the highest rated domestic ad it had ever tested, others weren't so gung-ho. "Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England Consulting Group. "When Lee Iacocca had trouble, he took a very offensive and aggressive stance: 'We build better cars; go ahead and try us.' " He thinks GM should show less regret and more grit. "Americans love the fallen hero who has struggled but is now doing it tough and spending extra time...
...Politics of Haircuts GM followed Chrysler toward bankruptcy like the next car on a roller coaster. The path was clear: if Chapter 11 was necessary to restructure the smaller, privately owned company, it would surely be needed to resolve the troubles of the publicly held behemoth. But simply seeing where things were headed didn't change the fact that it would be a wild ride...
...seemed ludicrous at first, the idea of Gul Agha Sherzai running for President of Afghanistan. The journalists who knew him, first as governor of Kandahar, then of Nangahar province, nicknamed him Jabba the Hutt, after the villainous behemoth of the Star Wars movies. It wasn't just his size (he readily admits he is considerably overweight), or his deep, throaty chuckle, that evoked such a comparison. It was more his reputation for ruthlessness as a warlord during the country's civil war in the 1990s. Sherzai's ability to get things done, however, has earned him another nickname from...
...White House scrambled on Monday to get ahead of the latest outrage stemming from the bailout of failed corporate behemoth American International Group (AIG): $165 million in bonus pay for executives in one part of the firm, which is now 80% controlled by American taxpayers...
White House press secretary Robert Gibbs crept up to that line - even put his toe over it - as he tried to capitalize on the anti-Barack Obama declarations of talk-show behemoth Rush Limbaugh. In January, and again at a recent gathering of conservatives in Washington, Limbaugh pointedly declared that he hopes for the failure of Obama's economic proposals. (See 25 people to blame for the financial crisis...