Word: behrendt
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...unlike the typical chick flick, the film uses these episodes to translate genuine sentiment. Despite the ever-present threat of takeover by cliché, the film goes beyond one-dimensional characters and scenarios and into surprisingly complex psychological territory. Based on the book of the same name by Greg Behrendt and Liz Tuccillo, “He’s Just Not That Into You” is both a close adaptation and wide interpretation of its original text. At its start, the film stays faithful to the book in both spirit and form, using endearing but direct humor...
...expected from a movie that had its genesis with a single line on Sex and the City? When Carrie's boyfriend Berger said those six words to Miranda, he liberated her from the expectation that her prospective lover would ever call again. Sex and the City writers Greg Behrendt and Liz Tuccillo then huffed and puffed them into a book-length instructional manual for women. After it became a best seller, there was really no choice but to make it into a movie. It was either that, a line of beauty products or a new religion...
...First, let me give you the parsimonious answer: He’s Just Not That Into You. And the best-selling book of this title offers you an appropriately simplistic dictum. Basically, authors Greg Behrendt and Liz Tuccillo say, if a guy really likes you, he won’t let anything get in his way. Scoffing at the classic scenario of overeager single women (you really like this guy, he gives you mixed signals, you make excuses for him), Behrendt and Tuccillo advise women to stop kidding themselves, let go, and look for someone who will...
They decided to spread the no-excuses gospel after Behrendt offered Tuccillo and her female co-workers relationship advice at a writers’ meeting. Behrendt told one of the show’s writers that the man whose behavior she was trying to decipher was really as clear as she was dense: “Listen, it sounds like he’s just not that into you.” A phenomenon was born...
...last several months, Behrendt and Tuccillo have appeared on Oprah and two major television networks. The book continues to top nonfiction bestseller lists, and its chapters have been excerpted in USA Today. Fifteen Harvard females have listed the book as their favorite on their facebook profiles. In addition to telling women that the men they are pursuing don’t like them, He’s Just Not That Into You encourages them to stop pursuing men altogether. “Don’t let him trick you into asking him out,” Behrendt writes...