Word: behrstock
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When it was all over, the 10,000 customers had bought merchandise with a retail value of $80,000. By buying up inventories and leftovers, Barry's got it for $20,000. The store's owner, dapper, suntanned Sam Behrstock, 43, estimates that his yearly anniversary sale increases his volume of business the rest of the year by 40%; people remember the name, come back. Behrstock started his give-away sale ten years ago, feels it is cheap advertising. Says Behrstock: "The idea was just short of an inspiration. And it makes me feel good to give...
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