Word: bei
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Dates: during 1980-1989
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...love the smell of napalm in the morning," declared Lieut. Colonel Kilgore in the epic Apocalypse Now. Any deskbound battle buff who shares that sentiment will find a sensory treat in the current issue of Armed Forces Journal International, a Washington-based monthly. BEI Defense Systems, a Fort Worth-based arms manufacturer (1988 sales: $51 million), has come up with a novel twist on the aromatic advertisements that fill consumer magazines. When scratched, the latest ads for its Hydra-70, a relatively inexpensive rocket ($400 to $800), emit the odor of burnt cordite, an explosive substance in such weapons...
George Coutoumanos, marketing chief for BEI, says he devised the ad to lure readers away from pictures of glamorous products like aircraft carriers and jet fighters. Says he: "I just have a little rocket. I tried to think of a way to get people to read about...
...Lebanon, Assad is fanning the flames of hatred among various factions. Pro-and anti-Syrian militias clashed in the northern port of Tripoli last week, while Druze and Christian fighters exchanged fire in the Chouf Mountains southeast of Bei rut. The Druze, who are supported by Syria, have organized a coalition with the deliberate aim of under mining the government of President Amin Gemayel, a Maronite Christian. Earlier this month, government newspapers in Syria bluntly called for Gemayel's resignation. Meanwhile, in an attempt to gain greater leverage over the Palestine Liberation Organization, Assad shored up a rebellion against...