Word: bei
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Since ancient times people have believed that long hair bestows power and an aura of sensuality. Cliff Aron, 34, president of BEI, an energy-services firm based in New York City, has a ponytail that ends an inch below his shoulders. When people see it, he says, "they know they're dealing with someone special. They have to feel that I am successful if I can get away with this." Bob Rolke, 18, a varsity swimmer at Washington's American University, has barely had a trim in the past two years and says of his mass of bronze curls...
...once again, Nobel touts were caught looking at the wrong continents. Less than an hour before Paz became the winner of the $700,000 prize, rumors were still spreading that the odds-on favorite was Chinese poet Bei Dao. If not he, then possibly Canada's Margaret Atwood, Ireland's Seamus Heaney or the U.S.'s perennial long shot, Joyce Carol Oates...
...love the smell of napalm in the morning," declared Lieut. Colonel Kilgore in the epic Apocalypse Now. Any deskbound battle buff who shares that sentiment will find a sensory treat in the current issue of Armed Forces Journal International, a Washington-based monthly. BEI Defense Systems, a Fort Worth-based arms manufacturer (1988 sales: $51 million), has come up with a novel twist on the aromatic advertisements that fill consumer magazines. When scratched, the latest ads for its Hydra-70, a relatively inexpensive rocket ($400 to $800), emit the odor of burnt cordite, an explosive substance in such weapons...
George Coutoumanos, marketing chief for BEI, says he devised the ad to lure readers away from pictures of glamorous products like aircraft carriers and jet fighters. Says he: "I just have a little rocket. I tried to think of a way to get people to read about...
...Lebanon, Assad is fanning the flames of hatred among various factions. Pro-and anti-Syrian militias clashed in the northern port of Tripoli last week, while Druze and Christian fighters exchanged fire in the Chouf Mountains southeast of Bei rut. The Druze, who are supported by Syria, have organized a coalition with the deliberate aim of under mining the government of President Amin Gemayel, a Maronite Christian. Earlier this month, government newspapers in Syria bluntly called for Gemayel's resignation. Meanwhile, in an attempt to gain greater leverage over the Palestine Liberation Organization, Assad shored up a rebellion against...