Word: beindorff
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Dates: during 1990-1999
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...business markets, where American Express holds a commanding 65% edge. To make inroads, Visa wants to tap the more than $300 billion that U.S. companies spend each year on everything from pencils to planes without using credit cards. "The big opportunity is to displace cash and checks," says Michael Beindorff, Visa's executive vice president for marketing and product management. "It's a market that's there for the taking." Beindorff points out that Visa has already raised its share of the business market from 3% to 20% since 1991, in part by signing up companies that hadn't been...
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