Word: beirne
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...Because the original trials were terminated after only seven months, doctors cannot predict how long doses of the drug will continue to thwart the virus. They also warn that AZT has damaged the marrow of some patients' bones and could have even worse long- range effects. Moreover, says Terry Beirn of the American Foundation for AIDS Research, "we're not talking about cure. At the moment, I don't think it's in the lexicon...
...then, Biow's road led downhill. Sensing that he was slipping, Biow turned over some of his authority to two big account executives, changed the agency's name to Biow-Beirn-Toigo, Inc. Then suddenly big accounts became dissatisfied with the agency's work and signed off one by one. Oldtimer Bulova Watch Co. withdrew in 1954. Pepsi-Cola and Philip Morris, among others, left in 1955. Executive Vice President John Toigo brought the Schlitz beer account into the firm early this year without consulting Biow; angrily, Biow threw Schlitz back out, took over the company again...
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