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...wonderful. There were lots of All-America players to buy and trade A big stadium to fill with cheering fans Coaches to advise And, best of all, there was the fun of going to the Bel-Air Hotel bar and staying up late at night talking football with friends. The only trouble was that too often Danny's team lost more games than it won, once for seven seasons in a row. That got to be boring and, in an effort to liven things up, Danny kept switching coaches. When he fired No. 6 just two days before Christmas...

Author: /time Magazine | Title: Football: Pros in the Playground | 1/17/1969 | See Source »

...loved Allen too, but Danny was unhappy. For one thing, Allen, the son of a factory worker, had a quaint idea that the fun of football was winning. For another thing, people were beginning to refer to Danny's team as George's team. Back at the Bel-Air, Danny told his pals that the way Coach Allen drove the players at practice and worked 18 hours a day "takes all the pleasure out of owning a team." Somehow, he sighed, it was "more fun" losing with the other coaches than winning with George. So, not wanting...

Author: /time Magazine | Title: Football: Pros in the Playground | 1/17/1969 | See Source »

When Steinbeck in 1962 became the sixth American author to win the No bel Prize,* he was well past the crest of his powers, even though the committee in Stockholm professed to admire especially The Winter of Our Discontent, published in 1961. The novel was a 311-page allegory, set on Long Island, an unaccustomed territory for Steinbeck, and was written to portray the contamination of the nation's mor al standards and beliefs...

Author: /time Magazine | Title: Books: John Steinbeck, 1902-1968 | 12/27/1968 | See Source »

Died. Francis Taylor, 70, wealthy Beverly Hills art dealer who started his only daughter, Elizabeth, in pictures in 1943 by wangling her the role opposite Roddy McDowall in Lassie Come Home; in his sleep, apparently of a stroke; in his home in Bel Air, Calif...

Author: /time Magazine | Title: Milestones: Nov. 29, 1968 | 11/29/1968 | See Source »

...spots sandwiched between a soap opera and the evening weather report. In one, a pajama-clad comedian leaped from bed and dashed after his passion: garlic-flavored Boursin cheese. In another, three puppies tumbled out of a sweater worn by a curvy brunette, ostensibly proving that her "Tricot Bel" pullover snapped right back .into shape. Other commercials touted the virtues of Virlux butter, Schneider TV sets and Regilait powdered milk...

Author: /time Magazine | Title: Advertising: And Now, a Word for Cheese | 10/18/1968 | See Source »

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