Word: bell
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Dates: during 1960-1969
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Lobbing a working communications satellite out to the fringes of space was a signal achievement. The task of repairing it in orbit seemed wildly improbable. But when Bell Telephone Laboratories' Telstar sullenly ignored a command after four months of faithful performance, Bell's electronic doctors wasted no time. While unresponsive Telstar circled the earth in silence, they spent six frantic weeks in their labs concocting a cure for its ailment...
...privates for civilian jobs. Four years ago at General Mills, Inc., this story was played out the other way round. When he retired after 30 years in the Air Force, four-star General Edwin William Rawlings was approached by a former World War II subordinate, Charles H. Bell, then president of General Mills and son of the founder. At Bell's urging, Rawlings signed on as a vice president of the 34-year-old Minneapolis flour firm. And a year ago when Bell stepped up to the chairmanship. General Rawlings moved in as president and chief executive officer...
...Bell's enthusiasm for his old C.O. was well placed. During the eight years that Big Ed Rawlings ran the Air Force's Materiel Command, he took its procurement methods from the prop age into the space age. Under Rawlings, a Harvard Business School graduate, the old military system of stockpiling millions of items regardless of cost was turned into a worldwide computerized network of controls that lets little go to waste. This was just the kind of Wheaties that General Mills needed...
...happiest and perhaps least surprised by Ed Rawlings' swift transition from military to civilian business is Chairman Bell. Says he: "I've known and respected Ed for such a long period of time that nothing he does surprises me. This is what I hoped and believed would show...
...computer division. It also phased out the commercial model of the no computer, which was intended to run factories, and straightened out the bugs that had delayed for many months delivery of the high-speed 601 computer. The first 601 started whirring last month at New Jersey Bell Telephone, which is paying $375,000 a year rental for it; two more have been ordered by Reader's Digest and Newark's Public Service Electric & Gas Co. Between lower costs and bigger sales, RCA's computer losses were cut almost in half-from about $34 million...