Word: bell
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Dates: during 1960-1969
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...closer-to-home view of U.S. advertis ing came last week from Charles H. Percy, 41, socially aware chairman of Chicago's camera-making Bell & Howell Co. He urged businessmen to sponsor TV programs that contribute to the edification rather than the "stultification of the minds of our people." He suggested that advertisers stop sponsoring "stories of a Wild West that never was" and follow his own company's example by pumping their TV budgets into "controversial public-service programs." Said Percy: "While we recognize that the primary tasks of a business corporation are to provide goods...
...precooked meals, prepared by contract with Stouffer Corp. He carries his food to a quick-cooking microwave oven, presses a colored timer button that matches the color code on the package, and his meal is heated for the proper length of time. When the red light flashes and the bell rings, the diner, who by now feels a kinship to Pavlov's dog, gets his chow on disposable plates...
...with his Manhattan publisher, Charles Scribner's Sons, came the last will and testament of Novelist Ernest Hemingway. Handwritten by Hemingway at his Cuban ranch six years ago, the onionskin document left his entire unevaluated estate (including the manuscripts of A Farewell to Arms and For Whom the Bell Tolls which will probably wind up at Harvard) to his fourth wife. "I repose complete confidence in my beloved wife Mary," it continued, "to provide for [my three children by previous marriages] according to written instructions I have given her." Literary style of the testament: a stilted legalese ("I hereby...
...Sight. The official view of Government economists is that the economy is solid, though not yet in a boom. But the Government has consistently underestimated the speed and scope of the 1961 rebound-and last week at least one top economic policymaker joined the boomsters. Budget Director David Bell, who expects federal spending to approach $91 billion in the next fiscal year, argues that the budget will nonetheless be balanced because tax revenues will increase as much as $10 billion-without an increase in tax rates. To do that, the economy would at least have to match the rebound year...
...sign on the door, OFFICE OF THE PRESIDENT. For the third time in his 39-year telephone career, McNeely succeeds to a job previously held by Frederick R. Kappel, 59, who moves up to the company's long-unoccupied chairmanship and remains chief executive. McNeely, who joined the Bell System straight out of the University of Missouri Engineering School ('22), will supervise engineering operations, marketing and personnel. An energetic perfectionist, he keeps a golden telephone atop his desk, still dials his own longdistance calls, "just to see how long I can go without having any trouble...