Word: bellanca
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Dates: during 2000-2009
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...Chandler Murray's mailbox, not counting bills and solicitations, receives only a handful of seasonal letters from a few old friends. "People just don't write letters anymore," says his daughter Heather Bellanca. And by people, she means anyone more than 20 years younger than Murray, who lives by himself in Middlebury, Vt. So in an effort to keep him connected, Bellanca, who lives a couple of hours away in Salem, N.Y., this spring started spending $9.95 a month for a service that sends him letters every week - letters family and friends e-mail to a company that prints...
...Presto and Celery are turning e-mails into faxs, phone messages or stamped letters - media senior citizens already understand - so that users can keep in touch on their own terms. "My dad doesn't feel capable of managing e-mail, but I live in front of my computer," says Bellanca. Adds Presto CEO Peter Radsliff: "The adoption of all-electronic means of communication makes it more and more arduous for the technically savvy to revert to analog." That helps explain why the USPS lost $2.8 billion in fiscal year 2008 as a result of a 4.5% drop in pieces...
...choice or chance, what Ahart calls the "unplugged population" has lost some important connections, especially the tradition of sitting around the family album sharing cherished memories. These e-mail services help fill in those gaps. Bellanca, for example, feeds her father's passion for photography by Sunnygramming him several pictures with notes each week. My husband's Gram, who has seven kids, 15 grandchildren and four great-grandchildren, complains that she receives so many photos her Presto ink runs out too quickly. Which, we assume, is a problem most grandparents would be happy to have - no matter the delivery method...