Word: bellboy
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Dates: during 1960-1969
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Beep. Tucked into a smoker's pocket or handbag, the small "Bellboy" paging device sounds. The smoker immediately stops whatever he is doing and lights up, interrupting his meal or stepping from his shower. A Pavlovian response? Posthypnotic suggestion? No. The smoker is so anxious to give up cigarettes that he is strictly following one of the newest and most unusual of the proliferating antismoking regimens...
...technique was developed by Psychologist David Shapiro and Psycho-physiologist Bernard Tursky of Harvard Medical School. It was tried first on 40 people this spring. Not everyone was able to keep down with the beeps; one participant had a relapse after his wife, unaware that he had left his Bellboy in the car, drove off on a shopping trip. But of the original 40, including a telephone man who set up the beepers, 34 stuck it out until the system had cut them down to as few as four cigarettes a day. Some have even quit smoking altogether...
...hilarious parts are also home-movie: the maid chewing an apple as she answers the phone makes you laugh from inside. And there is the enterprising bellboy who turns up as a waiter in a restaurant and finally as the owner of the ski lodge where Robert catches up with Catherine...
...mats for a demonstration, he asked: "Would you like to leave a call?" Last month, five years later, he was still using the same line when Singer Roger Miller was doping off during a discussion. Similarly, Carson's L.B.J. inaugural gag "As I was telling my bellboy, Dean Burch," was transformed a month later, during a CBS upheaval, into: "The television business is tough, as I was saying just the other day to my waiter, Jim Aubrey...
High-frequency pagers have a range of 15-30 miles, can be rented for about $15 a month. Largest of the companies that operate 151 transmitting stations in the U.S. is A.T. & T. Mother Bell, which provides Bellboy paging services for more than 10,000 customers in 25 cities, has inaugurated experimental direct-dial paging in Washington, D.C., and Seattle, awaits FCC approval of an application for more frequencies...