Word: belle
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Dates: during 1950-1959
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Consider the issue of Feb. 28. You have Venezuela's President Pérez Jiménez riding in his Cadillac limousine, Pennsylvania Bell Telephone President Gillen's picture over the caption "There is more to life than Cadillacs," the change in Huntington Beach, Calif. from shanty town to "Cadillac Lane," and the reference by the reviewer of John P. Marquand's new novel to the "middle-classic double play: Ford to Buick to Cadillac...
...first floor dining room was not always the setting for affronts to authority. Students also were drawn to the tower containing the bell which tolled for rising, classes, and chapel services. Souls seeking revenge assaulted the bell with gunpowder, froze it with water, and stole its tongue. Police pursued one assailant, Joseph McKean, who raced down the slanted roof and leaped, four stories above the ground, to the roof of Hollis. Never caught, he later became a Boylston Professor of Rhetoric...
Where the riots of the past once erupted, students now push slowly toward their lecture halls. The bell, kitchens, books, and displays are gone, replaced by fresh paint, new seats and a sprinkler system...
...Timothy Anderson of Eliot House and Bemus Point, N.Y. was elected Second Class Marshal, Frank B. White of Eliot House and Cohasset, Mass. was chosen Third Class Marshal, and Geoffrey H. Ball of Dunster House and Bell, Calif. was elected Member-at-Large of the Committee...
...from many another radio and TV station around the U.S., other excited announcers offered similar "bargains"-which almost always turned out to be fakes. To admen and reputable retailers, this popular form of electronic huckstering is known as "bait advertising." Says Denver's Better Business Bureau Director Dan Bell: "The greatest single cause of consumer distrust of advertising today is the widespread use of bait tactics . . . It has been termed a national scandal in business...