Word: belle
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Just before the spiritual closing bell of summer, in what's traditionally one of the slowest weeks of the trading year, Wall Street had a big day that might be a big clue to what the next season holds...
...Sprint I'd heard of. AT&T. Bell Atlantic, yes. But Verizon...
...Sure, it said on the brochure that Verizon was the combination of Bell Atlantic and GTE, among others, both big names in the phone biz. But Verizon sounded like a joint venture that nobody wanted to be too closely associated with, with a swishy name that seemed to belong on an anti-depressant pill. And when you're committing to a cell phone provider, confidence is everything...
...Well, after a 15-day strike that led to Verizon spilling off the lips of every CNBC talking head and being splashed all over every business page - always with an explanatory line like the Wall Street Journal's "the result of a marriage between Bell Atlantic and Nynex" - the new moniker has made the big time...
...Continued job security: The Communications Workers of America again secured from Verizon a guarantee of no layoffs for the life of the contract. Verizon, a spiffy new name for the combined Bell Atlantic, NYNEX and GTE, did win the right to move more employees around the company - up to 2.1 percent of workers - than it could before...