Word: belled
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Dates: during 1980-1989
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Soon, however, Levi will be in a serious shoot-out for supremacy in jeans. Last week VF, the manufacturer of Lee jeans, which account for an estimated 14% of U.S. sales, announced a plan to merge with Blue Bell. Its Wrangler and Rustler brands hold some 10% of the market. The new company will thus command roughly the same market share as Levi...
...Blue Bell had previously spurned takeover efforts by Allegheny Ludlum Industries, the Bass brothers of Texas, and Canada's Belzberg family. But VF's $775 million offer, it seems, was just too comfortable to leave in the fitting room...
...October to start offering personalized numbers to consumers, a service they have long made available to business customers. Taking note of the boom in vanity license plates, companies like New York Telephone believe they could entice hundreds of thousands of customers to pay extra for the numbers. Pacific Bell estimates it would impose a $10 changeover fee and a $1.50 monthly charge...
...discovery of three cannons failed to satisfy Clifford's critics. But last fall, while surveying the underwater site, Rob McClung, a former Aspen, Colo., police chief, caught his finger on the rounded rim of a large object. It proved to be a 200-lb. concreted ship's bell, which, when cleaned of some of its heavy crust, revealed the words THE WHYDAH GALLY--1716. Says Clifford: "There's a lot of crow being served out in copious portions...
...payoff is well worth the trouble. The divers have retrieved more than $15 million in silver coins, gold dust, and artifacts; the Whydah's bell alone has been appraised at $5 million. Clifford, who has meticulously studied the manifests and other records of the 50-odd ships plundered by the Whydah's captain before his ship sank, estimates that the loot still in the sand is worth $380 million more. It includes 500,000 to 750,000 silver coins, 10,000 lbs. of gold dust, a casket of "hen's-egg-size East Indian jewels" and some African ivory...