Word: belling
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...Other categories are less obscure than infuriating. After disqualifying Alan Menken's score for Enchantment, the Academy nominated three of his tunes for Best Song. The Foreign Language Film category, almost always a botch, had disqualified The Diving Bell and the Butterfly because its screenwriter is English and its director American. (That's Julian Schnabel, who still copped a Best Director nomination). Ang Lee's Chinese-language erotic thriller Lust, Caution was missing, as was The Romanian drama 4 Months, 3 Weeks & 2 Days, the Palme d'Or winner at Cannes and a near-unanimous critics' fave. The snubbing...
...After a key centrist ally yanked support this week from the fragile center-left government, Prodi no longer has a working majority in the Italian Senate. By virtually any reckoning in Italy's complex political arithmetic, this should spell government crisis - and, it would seem, the final bell for the 68-year-old pol, who was resurrected after his last fall from power in Rome by becoming president of the European Commission in 1999. When asked by reporters "How's it going?" just before his address to the Italian Parliament on Tuesday, Prodi declared his faith in his own survival...
...next "glocalization" trick: exporting Taco Bell, its top brand in the U.S., to Mexico. In late October, a Taco Bell headed for the border and to a Mexican suburb, its grand opening attended by government officials and hordes of press. Diners flocked to the restaurant, located in a busy shopping plaza in Monterrey, though many seemed bemused by the offerings. Claudia and Ignacio Sosa dropped in with their toddler Fatima after a trip to the supermarket. "This is not tacos or burritos or quesadillas, even though they're called that," says Claudia. "We have never had a taco with rice...
...executives are confident that Mexicans are ready for Mexicanish food. Up to 10 more Taco Bells are in the works there through 2008, with plans to reach 300 eventually. To be accurate, Yum first tested the market in 1992 but withdrew two years later. This time Taco Bell doesn't pretend to be Mexican. "We're Mexican-inspired," says YRI's Allan, "and Mexicans should feel proud of that." Its advertising slogan is "Es otra cosa," or "It's something else"--a pointed acknowledgment that what Yanks call a taco doesn't resemble the real thing at all (the closest...
...Taco Bell is still working out kinks in its supply chain overseas. While chicken and pizza dough are procured relatively easily around the world, the company can't find a taco shell in Mexico that meets its specs. "We have high quality standards for elements like our tacos and ground beef and cheese, and trying to match those in each of these countries is not easy," says Allan. So for now, Taco Bell Mexico imports taco shells from the U.S., a fact that might irk consumers in the birthplace of the taco. But Allan stresses that the tactic...