Word: bells
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Dates: during 1950-1959
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...Murrow and to Murrow and to Murrow crept in this petty pace many of the bell-clanging news stories of the past quarter-century. By 1941, after covering the blitz in Britain, Edward Roscoe Murrow was prestigious enough to be an intimate of F.D.R., and by 1946 (it took a bit more doing), important enough to be a vice president of CBS. But within two years he had abandoned his desk and paper-shuffling, and by 1951 was spending most of his energy on See It Now, the high-cost (up to $100,000 per show) documentary which, on subjects...
...President Walter S. Gifford, a financial wizard and career telephone man who came up from the bottom. Gifford steered the burgeoning company from 1925 to 1948 through boom, depression and World War II, laid the foundation for its explosive postwar growth. During Gifford's reign, the Bell System's operating revenues rocketed from $655 million to $2.2 billion, and its phones multiplied like little black Shmoos from 11.2 million to 28.5 million. Gifford guided A. T. & T. intact through a federal antitrust investigation during the '30s, pushed the employee stock-purchase plan that has made company stockholders...
...customers in 758 communities have direct distance dialing, which enables them to dial some 2,500 cities across the U.S. without going through an operator. This year Washington will become the first big Metropolitan area to have complete direct distance dialing, and by the mid-1960s the Bell System expects 95% of all its phones to be on direct dialing...
With energy, enterprise, and a knack for learning fast, Kappel conquered 14 jobs to reach the rank of vice president of Northwestern Bell in 1942. Then came a call to New York, where his mettle was tested in a variety of jobs in operating and engineering. He did so well that in 1954 he got the second biggest job in the Bell System: president of Western Electric. In 1956, to no one's surprise, he was tapped for A. T. & T.'s top job to succeed Cleo Craig...
...Bell executives recently ran a test in Baltimore, discovered that telephone salesgirls sold 112% more department store goods than floor salesgirls, at a cost 51% less. They do not intend to let merchants forget it. Says A. T. & T. Assistant Vice President James V. Ryan: "We will soon launch an advertising campaign to persuade more people to shop by phone. The merchants had better get ready to handle the phone calls," i.e., install more, phones...