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Psychology Chair Stephen M. Kosslyn said he was optimistic about the future of Ben-Shahar’s book...
...self-publish at the beginning of a career,” Kosslyn wrote in an e-mail. “However, if the work is solid, it will survive peer-review, and eventually be published elsewhere. I believe this is what the future has in store for Professor Ben-Shahar’s work...
...Ben-Shahar said he was “very happy” with iUniverse, with whom he had previously worked to publish a collection of essays...
Among the advantages of self-publishing is retaining the rights to the work. “You have complete and full control over the content,” Ben-Shahar said, adding that he would not adhere to all the revisions a trade publisher might suggest...
While “The Question of Happiness” was not sold in bookstores, Ben-Shahar said that the 15 percent royalties he receives are higher than if he had worked with a trade publisher...