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...shirt to reveal a bomb locked around his neck. Wells fled but was stopped and pulled from his car seconds later by passing state troopers alerted by 911 callers in the bank. As he sat handcuffed and cross-legged on the ground, Wells warned troopers there was a bomb beneath his T shirt and pleaded for help in getting it off. Officers backed off to summon the bomb squad, and as minutes ticked away, he became increasingly agitated and desperate. "I don't have a lot of time," he said. "It's gonna go off." And then, referring...
...Zaltman, a Harvard Business School professor and the author of How Customers Think: Essential Insights into the Mind of the Market, believes marketers should even delve into the unconscious mind. Clients like Procter & Gamble use the Zaltman metaphor-elicitation technique, which enables them to uncover deep metaphors that lie beneath people's conscious opinions on products or advertisements. Zaltman is experimenting with brain scans to see which parts of the mind are active during certain purchasing decisions...
...down Twin Rivers Road beneath the bellies of incoming planes, where the billboards all urged yanjing and the air reeked of roasted barley. In Dublin, Guinness anchors a working neighborhood; Milwaukee's Miller shoulders freeways and a ballpark; and in Beijing I expected industriousness to spill from Yanjing's kegs into the streets. Our cab would follow ant lines of tricycles, one rolling in empty, one clinking out full, past packed restaurants; and there would be Germans, lots of jolly Germans, licking foam from facial hair and shouting for another round. But the empty boulevard carried us in efficient quietness...
Sitting in Father Innokentiy’s office beneath brightly colored icons, the monks lean in to look at their Sony computer screen...
...local newspaper hung in my family’s kitchen. Published around 1992, just after a minor storm had knocked out power to most of the area, it depicted a house submerged in a 100-foot snowbank, all of its wires out of commission. A plaintive voice rose from beneath the icy tomb: “Another ferocious blizzard! No power! No TV! No computer! We’re totally cut off from the information superhighway!” A second speaker replied, “Isn’t it wonderful...