Word: benecol
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Dates: during 1990-1999
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Generations of butter lovers have held that margarine should not qualify as a food. Now there's a margarine manufacturer that agrees. The makers of Benecol spread consider it a nutritional supplement. Not only will it not raise your overall blood cholesterol, they say; studies show that it will lower it as much...
...division of Johnson & Johnson plans to test-market Benecol in January and hopes it will prove as popular here as it has in Finland. The smooth yellow spread has been sold there since 1995, and stores have had trouble keeping it in stock, even at prices six times that of ordinary margarine...
Healthy margarine? U.S. scientists confirmed last week that a margarine called Benecol, sold in Finland, reduces cholesterol. It's formulated with natural cholesterol-lowering compounds known as plant sterols. Just 1 1/2 tsp. a day lowers total count 9% and bad LDL cholesterol 14%. Expect the spread here by early...
With that blue-ribbon endorsement, Raisio's product, marketed under the name Benecol, became a Finn-nomenon. People had to have it, although it has almost no flavor, costs 10 times as much as conventional margarine and is less effective at lowering cholesterol than prescription drugs like Mevacor. Now the Benecol buzz has crossed the Atlantic, thanks to a story last week on the front page of the New York Times. Americans, who love fat almost as much as the Finns do, may have to wait a few years to try Benecol, however. Raisio has yet to petition...