Word: benecol
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Dates: during 1996-1996
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With that blue-ribbon endorsement, Raisio's product, marketed under the name Benecol, became a Finn-nomenon. People had to have it, although it has almost no flavor, costs 10 times as much as conventional margarine and is less effective at lowering cholesterol than prescription drugs like Mevacor. Now the Benecol buzz has crossed the Atlantic, thanks to a story last week on the front page of the New York Times. Americans, who love fat almost as much as the Finns do, may have to wait a few years to try Benecol, however. Raisio has yet to petition...