Word: benefit
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Dates: during 2000-2009
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...body chemistry? On the flip side, the Drank concept taps into the dominant trend in the beverage industry. Cola sales have sunk as people move to functional drinks that promise to hydrate you, focus you, give you a boost and perhaps calm you down. "Consumers want the added benefit," says Tom Pirko, president of Bevmark LLC, a consulting firm. "If you're a new player, the label on the can better send a very strong message that it's doing something else for you besides just tasting good. The industry is verging on pharmacology...
...Will Bianchi back up his big talk? Well, a sedation movement would make some sense, given all the stresses surrounding us. "In this time of great anxiety, anything that allows you to be calm has tremendous benefit attached to it," says Pirko. "The timing might be perfect on this." So kick back, relax and crack open a purple can. Just Drank at your own risk...
...have banks stress-testing all the time, so there is a cost-benefit analysis to be done," says Martin Bailey, who was a chairman of the Council of Economic Advisers under President Clinton and is a senior fellow at the Brookings Institution. "But if you can make the tests efficient, then I think they should become a part of the arsenal of regulation, particularly of the larger financial institutions...
...recent round of budget cuts, the administration seemingly forgot to include student safety in their cost-benefit analysis. During these tough economic times, it is understandable that FAS must cut a number of costs to preserve Harvard’s solvency, but the move to dramatically reduce shuttle service is an especially poor choice for a cut, as it severely compromises student safety for an incommensurate financial gain. The proposed cuts to night shuttle service create a variety of hazards and constraints in the lives of students, as do the inconvenient cuts to morning service on weekends...
...Last semester, 45 elementary and junior high schools across Taiwan also promoted walking to school as a way to improve the environment and personal health. Taipei's Xinglong Elementary School had remarkable results: 87% of its 1000 students and 60 teachers now walk to school, and as a side benefit, many have lost weight. The faculty lost a total of 220 pounds (100 kgs), and overweight students lost an average of 0.4 BMI in just three months. "Now I walk everywhere," says Shih Chen-ming, a school superintendant who lost 44 pounds (20 kgs) in six months. "I'm happier...