Word: benefit
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...order to maximize profit, coordinators must minimize costs. Unless the organizers of a benefit can find subsidy money for an event, production costs will subtract from the proceeds they send to charity. Particularly with a large-scale event like “Harvard for Haiti,” these costs are quite significant. Fortunately, the costs of the concert were covered by the University in conjunction with the Office for the Arts. In addition, the performers at the benefit concert worked pro bono. Of course, this is to be expected—every dollar that goes to a performer...
Equally as important to maximizing net income is, of course, maximizing the proceeds. One way to do this is through advertising. For instance, in the run-up to the “Harvard for Haiti Benefit Concert,” publicity utilized digital avenues like Facebook, the “Harvard for Haiti” website, and email lists. Information about the benefit was also reported in the Harvard Gazette and on bulletin boards all over campus...
Poets for Haiti’s publicity strategy mirrors that of the Harvard for Haiti benefit. Internet marketing can effectively target specific groups and, according to Jim Henle, a poet and co-organizer of the event, much of the Poets for Haiti publicity is transmitted via email sent over various lists in the poetry community. Henle added that, like the Harvard for Haiti Benefit Concert, information was also distributed through local newspapers and flyers...
...HRDC benefit did not charge at the door of the Loeb Ex; the association wanted to continue the venue’s tradition of free admission. The benefit, therefore, depended entirely on the good will of its audience members. The suggested donation was five dollars. Likewise, admission to the Poets for Haiti event is free with a requested donation of ten dollars...
...Harvard for Haiti Benefit Concert,” audience members did have to pay to get in. However, that wasn’t the only source of income for the event. B.A. Sillah ’12, a member of the Harvard Glee Club and executive producer of last Friday’s benefit, said, “There’s a set ticket price. We’re also selling t-shirts that [the Harvard] COOP and the President’s Office donated, and on top of that, we are just asking people to donate...