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...Humans won't be the only animals to benefit. Clearing land for palm-oil plantations is Indonesia's leading cause of deforestation, says a 2007 U.N. report, with Sumatra, Kalimantan and Papua the three worst-affected provinces. Thanks largely to the global appetite for palm oil, which is found in everything from chocolate bars to biofuels, the natural habitat of endangered animals such as the orangutan and Borneo rhino shrinks further each year. REDD could save them, said a recent study of Kalimantan by researchers from the University of Queensland in Australia. They believe that the revenues generated by preserving...
...preserving Ulu Masen. So might FFI's nursery in Geumpang, where farmers can learn grafting techniques and buy fruit-tree saplings at bargain prices. But both activities are designed to improve the livelihoods of local people, who are key allies in any REDD scheme. "These communities have to benefit," says Linkie. "That's the whole idea. They're getting an incentive not to cut [the forest] down." (See the top 10 green stories...
...destroying the forest for agriculture. But with 120,000 households around Ulu Masen, even a multimillion-dollar sale of carbon credits might amount to only $100 to $200 a year per family, estimates Linkie. The money might be better pooled to build schools, bridges or other projects that would benefit the entire community. However it is distributed, a very clear message must be sent to the local communities, says Linkie: "You're getting this [money] because you're not cutting down the forest...
...agencies argue their efforts give them insights that can benefit their conventional customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...
...into smoothies. When "low cost" is the marketing trope we most respond to, quality easily falls by the wayside. And that state of affairs, Shell concludes based on the response to her book, bothers no one as much as the less affluent people who inexpensive goods are supposed to benefit the most. They can't always afford a replacement...