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...with Porsche could help VW in the U.S. While Porsche may be a niche sports car maker, it's better known stateside than VW's other premium brand Audi and could add to VW's sex appeal with brand-conscious U.S. consumers. "VW's image in the U.S. could benefit significantly from Porsche," says Jürgen Meyer, a fund manager with SEB Asset Management in Frankfurt. "Americans don't know Audi, but they know Porsche as a premium brand and that will rub off on VW. They could possibly use the Porsche brand name to create a group...
...deter the 28 million Americans who use the booths every year? The Indoor Tanning Association, which oversees the $5 billion annual business of tanning-bed makers, distributors and salon owners, certainly hopes not. On the association's website, it continues to promote tanning-bed use as a health benefit: in response to the FAQ "Is moderate exposure to the sun or ultraviolet light (UV) good for your health?" the answer reads cheerfully, "Absolutely. There is a growing body of well-conducted, validated scientific research demonstrating that the production of the activated form of vitamin D is one of the most...
Nobody would argue with the fact that UV rays - whether of the outdoor or indoor variety - can help your body make more vitamin D, but the more salient question is, How does that benefit stack up against the risk of skin cancer from UV exposure? "My role is not to tell you what the risk is. My role is to give you the other side of the story about the benefits of UV exposure," says Dan Humiston, president of the Indoor Tanning Association, adding, "Most people are vitamin D deficient, and one of the easiest way to prevent that...
Talk to any doctor, however, and he or she will tell you flat out, the risk far outweighs any benefit. "There are so many other forms of getting vitamin D that are healthier than a tanning booth," says Dr. Ellen Marmur, chief of the division of dermatologic and cosmetic surgery at Mount Sinai Medical Center. "Go for a 10-minute walk three times a week or eat salmon or tuna or eggs or fortified cereal. You don't need to use a dangerous habit like a tanning booth to get vitamin...
Such sums might be a great temptation to a generation that has so far seen little material benefit from its heritage. Fida Ag Mohammed says many elders still favor passing manuscripts down from father to son. "Each generation must appoint one youth to take care of them," he explains. "It has to be someone who will never leave." But as young Malians grow more modern and more mobile, getting them to stay may prove difficult...