Word: benefiter
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...body chemistry? On the flip side, the Drank concept taps into the dominant trend in the beverage industry. Cola sales have sunk as people move to functional drinks that promise to hydrate you, focus you, give you a boost and perhaps calm you down. "Consumers want the added benefit," says Tom Pirko, president of Bevmark LLC, a consulting firm. "If you're a new player, the label on the can better send a very strong message that it's doing something else for you besides just tasting good. The industry is verging on pharmacology...
...Will Bianchi back up his big talk? Well, a sedation movement would make some sense, given all the stresses surrounding us. "In this time of great anxiety, anything that allows you to be calm has tremendous benefit attached to it," says Pirko. "The timing might be perfect on this." So kick back, relax and crack open a purple can. Just Drank at your own risk...
...have banks stress-testing all the time, so there is a cost-benefit analysis to be done," says Martin Bailey, who was a chairman of the Council of Economic Advisers under President Clinton and is a senior fellow at the Brookings Institution. "But if you can make the tests efficient, then I think they should become a part of the arsenal of regulation, particularly of the larger financial institutions...
...order to change the environmentally dangerous practices of businesses which are under financial stress the government will need to provide the same kind of financial support it is already giving to other industries under the new stimulus program. There is a benefit to getting capital to a company that helps build systems to distribute the energy from wind turbines or change their facilities into locations that use solar power. If the government wants to help companies change businesses so that they pollute less, the fastest way to do it is to invest government money to finance the process. That would...
...says DeVries. "In Africa we're seeing that underutilization is the problem." When degraded soil blows away, frustrated farmers turn to the forests for more land. A farmer applying as little as a coke-bottle cap of fertilizer for each stalk of corn could potentially triple his yields - and benefit the environment. "We're not going to deny Africa these technologies," he says. "How could...