Word: benetton
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...huge mural composed of hundreds of color photographs of human genitalia, he, she, he, she, ranging widely in age and size. It scored a palpable hit on the G-spot of the Italian press, partly because its author, Oliviero Toscani, does the advertising photos for Benetton. Despite Toscani's stance as a fearless realist, this Don Giovanni's catalog in Cibachrome is aesthetically inert, and after five minutes about as shocking as a mural of human elbows might be. Nevertheless, it wins (hairs-down, as it were) over Gianfranco Gorgoni's similar photomural in the Italian pavilion, which shows only...
Turning her gaze on representations of Blacks in the media, hooks voices distress at their lack of complexity. She is particularly wary of joining in muchpublicized "celebrations" of diversity such as Benetton advertisements, which invariably feature models of every skin hue placed in startling juxtaposition. To hooks, these representations are not sign of true racial understanding, but simply a commodification of difference: "ethnicity becomes spice, seasoning that can liven up the dull dish that is mainstream white culture...
...have matured the community, ripening the Advocate into a newsmagazine and evoking such other debuts as QW and Genre. Of these, the glossy, full-color Out is the most professional looking, drawing contributors from the Los Angeles Times, the late Connoisseur and Ms., as well as mainstream advertising from Benetton, Absolut vodka, Geffen records and Viking Penguin press. Says editor Michael Goff: "We're called Out because coming out is the one thing all gays and lesbians have in common." The problem: it may be the only thing they have in common. Out must span the chasm of gender, traditionally...
...ubiquitous Italian retailer has a reputation for cutting-edge advertising. Its shock-tactic themes, says president Luciano Benetton, "depend on the social issues of the moment." But most Americans never see some of Benetton's more provocative material...
...industrial nations agreed -- at the demand of many developing countries -- to phase out trade barriers to textiles and apparel. Last month, however, the U.S. Congress approved a protectionist bill that would further limit textile-and-apparel imports and impose new quotas on such European products as Armani suits and Benetton sweaters. The bill, which President Bush plans to veto, would not only undermine the U.S. negotiating position in GATT but also increase the average American family's annual clothing costs by $750 in a decade. While the House vote fell short of the two-thirds needed to override the veto...