Word: benettons
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...classes, backgrounds and races in a modern-day melting pot. In truth, that pluralistic dream died years ago in most districts. Today 63% of all black students attend predominantly nonwhite schools. Public education is also increasingly economically segregated. A voucher system may not foster the ethnic diversity of a Benetton ad, but by diluting the distinction between public and private schools, it would add much needed equality to American education...
...when the Wall first came down, to consumer electronics and cars. Everywhere, new brand names began to beckon: Panasonic, Miele, Zanussi. Magdeburg became Marlboro country. The West German chain Spar opened a supermarket 40 km east of the border and stocked it with Western goods. East Berlin got its Benetton...
...West Germans, the annual migrations have had a profound impact on taste and spending habits. Looking at the shops in urban centers, a visitor might think himself in the wrong country. Here a Benetton, there a Chloe, a Chanel, farther along a Giorgio Armani, a Fendi, a Valentino. The name of every other restaurant seems to begin with le or la, and every other menu includes a dish or two from faraway places. Better off than ever before, West Germans are spending fortunes to keep up with the Schmidts; money appears to be no object ( in the pursuit of distinctive...
Meanwhile, Polish television viewers have become accustomed to glitzy commercials for Benetton sportswear on Poland's two state-run channels. The 30-second spots were placed by Italian media magnate Silvio Berlusconi, who operates Italy's three largest private TV stations and controls the most extensive film library on the Continent. Berlusconi receives a placement fee from Benetton, which has established two stores in Poland...
Next month the 47-nation International Bureau of Exhibitions (B.I.E.) will choose among Venice, Hanover and Toronto as hosts for the fair. A consortium of 40 companies, ranging from Fiat to Benetton, Olivetti to Coca-Cola, is mounting a vigorous campaign for the honor, arguing that the Expo would breathe life into the area's failing economy. But the city's devotees from around the world are convinced that if Venice wins, it will be lost. "The Expo would be a biblical disaster," says outgoing Mayor Antonio Casellati. "We would be signing the city's death sentence...