Word: benettons
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...look at me," says Michael Barnett, a junior at Washington's Field School who sports a vigorously declarative print shirt. "I'm a wild and crazy guy. With dress codes you don't get to see other people's personalities, just the same old clothes." Brand-name sportswear, from Benetton to Topsider, Adidas to Fiorucci, is coveted. Whatever the label, and however the dress code may read, sameness is a problem in every school...
...quality catalog retailers, including Land's End, the Sharper Image and Eddie Bauer, have captured a growing share of retail sales by catering to two-income couples with more money than time to spare. Foreign retailers have also entered the fray in a big way. Since 1980, for example, Benetton of Treviso, Italy, has opened more than 700 mid-priced fashion boutiques...
...publications will be sold alongside regular magazines that deal with related topics. Followers of fashion, for example, may find catalogs for Brooks Brothers and Benetton next to Harper's Bazaar and Vogue, while cooks will find Community Kitchens and the Chef's Catalog alongside Gourmet. In a test run of the notion earlier this year at 1,000 Waldenbooks stores, more than half a million copies were sold...
This sort of story was not supposed to happen to privileged children who command the city with their lusty self-assurance; who shop at Benetton's and Bergdorf's, have plenty of style, plenty of clothes; who do not leave home without American Express. But they do leave home. Breezy, noisy, they lope about the fashionable streets like flocks of orphans in Brazil or in Beirut, like the earth's poorest children -- hanging out, swooping into saloons where no one looks twice at the doctored ID cards; the kids' money is good. Don't blame the saloonkeepers, say the sociologists...
...Bean's, gasoline is the fuel. "We use our parents' gas credit card," explains Boston College student Michelle A. Leone. She and three friends left Boston early in the afternoon and drove up Route IA, which runs along the Atlantic coast, she says. They stopped at Benetton, where they spent $71.40, before heading to Bean...