Word: benettons
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...That's little consolation to Ümit Boyner. The Boyner family's retailing business includes many of the world's top brands, from high-end names such as Prada and Bottega Veneta to more affordable ones like Benetton. Along with their competitors, the Boyners have been on a roll. New shopping malls have sprung up across the country, especially in Istanbul, where some of the most recent examples were deliberately aimed at upscale, upwardly mobile clients. The Boyners have fully participated in this boom; for luxury goods alone, they doubled their retail space over the past two years...
...After years as a successful fashion photographer, with a stint at Andy Warhol's Factory in New York, Toscani took on the Benetton brand account, turning out memorable ads of young people of different races and nationalities. His great breakthrough, though, can be traced to 1991, when he simply slapped the green Benetton logo on a photojournalist's award-winning image of a dying AIDS patient surrounded by his family. Since then, the son of a renowned Milan photojournalist has snapped his own striking frames of Balkan war victims, children from a Sicilian Mafia town and death-row inmates...
...With a shocking photograph of a naked anorexic woman, shot by Oliviero Toscani, the eternal enfant terrible of fashion photography, Nolita's is the latest attempt to employ a formula that Toscani helped invent with Benetton in the 1980s: the use of provocative, socially conscious images to help hawk products. (And, in theory, the images attempt to accomplish the inverse as well: using consumerism to try to raise public awareness.) In the past, Toscani has used photographs of AIDS victims and death-row inmates in Benetton ads. But this time, the message is also targeted at the very industry that...
...Malaysia has long trumpeted itself as a moderate Muslim nation committed to safeguarding the rights of its diverse population, an ethnic olio worthy of a Benetton ad: Muslim Malays, Christian and Buddhist Chinese, Hindu and Sikh Indians, animist indigenous peoples. Indeed, earlier this week in the capital Kuala Lumpur, Malaysian Prime Minister Abdullah Ahmad Badawi hosted the annual World Islamic Economic Forum, where he held up his homeland as proof that Islam did not equal extremism...
...moderately priced retailers like Zara and H&M, has breathed new life into secondhand stores like Buffalo Exchange by boosting their supply of barely worn apparel. "H&M is our bread and butter," says Stevenson, 27, as she flips through a carousel of blouses from H&M, American Apparel, Benetton and the Gap with prices ranging from $7.50 to $14 apiece...