Word: benettons
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...says two-time Ferrari champion Niki Lauda. "What's impressive about Michael is that he keeps coming back and doing it again." For this year's title and last year's, the Ferrari has been the best, most consistent car on the circuit. But his first two championships, for Benetton in 1994 and 1995, were in a way even more impressive, having been won in a car that was inferior to the then-dominant Williams. So what is Schumacher's secret, if it's not always having the best car? "I'm probably not a bad racing driver," he said...
...curtain was about to fall for Colaninno. Pirelli and Benetton put together a $6 billion package that allowed them to buy 23% of Olivetti, which in turn owns 55% of Telecom Italia. Since they already owned nearly 4% of Olivetti, their share rose to 27%, with which they can control the telecom giant. Tronchetti Provera, who is credited with turning around Pirelli, had been sitting on $3.2 billion in cash after selling two optical technology firms to Cisco and Corning. For months the guessing game in Milan was what will Pirelli buy? "Telecom has a strong market position...
...urged his backers to stay the course, Pirelli's 80% premium was an offer they couldn't refuse. In one of the more controversial points of the takeover, however, the 80% premium was not offered to all Olivetti shareholders. By keeping their share of Olivetti under 30%, Pirelli and Benetton were not obliged to offer the buy-out to all investors. Minority shareholders are understandably furious, especially since Olivetti dropped 15.3% the first day after the deal...
Call me old-fashioned, but I've never been seduced by the charms of electronic organizers. I know that everyone these days--from schoolkids to go-go executives--is packing a Palm, a Visor or a PocketPC. I know the devices now come in more colors than a Benetton window display. And I know that I could use a little more order in my life. But as long as they cost $300 (on average) and weighed in at half a pound, personal digital assistants, as they're called, always seemed too expensive and too heavy...
...Italian clothier Benetton's most recent advertising campaign, "We, On Death Row," features portraits of and interviews with death-row inmates...