Word: beniflex
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Dates: during 1963-1963
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...looks like a nursery-size flying saucer. But poking up where the antenna ought to be is a rubber nipple, and inside is tepid baby formula. The strange contraption is nothing more far out than a new plastic baby bottle called Beniflex, designed by Mead Johnson Laboratories to simplify infant feeding and provide added safeguards against nursery bacteria. As more and more U.S. hospitals fight to beat down rising costs and rampant infections, the oddly shaped dispensers are beginning to replace the standard glass bottles...
More than just a new bottle, Beniflex is an entire infant-feeding system. Everything about it is presterilized and disposable after a single use. Ready-to-use formulas supplied in quart cans are drained into the bottle through a plastic tube inserted by needle into the nipple -a process that takes only 15 seconds, and can be done right in the nursery. There is no more tedious measuring and mixing of formulas, no overnight refrigeration, no rewarming or washing and sterilizing of bottles for reuse. To buy and prepare Beniflex costs only 14? per unit, about the same as present...
...hollow of the top to prevent excess air from seeping in. "Since there is no intake of air," says a Denver nurse, "the infants cry less, sleep better and are better satisfied." Studies at St. Vincent's Hospital in Manhattan showed that 98% of milk samples from Beniflex bottles met safety standards, while only 92% of glass-bottle samples checked out as well. Because there are far fewer chances for contamination or human error, says one hospital research report, the new system appears to be "the safest known method of formula feeding...
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