Word: benihana
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Dates: during 2000-2009
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Peruvians, however, do not want to wait decades to conquer the world's palates. "We are living the same kind of moment Japan did decades ago, inventing a market where one does not exist," says Acurio. The world is a different place from the one in which Benihana first branched out of Japan and opened in the U.S. - in New York - in 1964. Tastes have become more global and transportation allows fresh produce to move from a farm in Peru to a restaurant kitchen in Europe or the U.S. in less than 24 hours, making it easy to start...
Borrowing the name from his parents' coffee shop in Japan, Hiroaki (Rocky) Aoki founded the first Benihana steak house in New York City in 1964, incorporating his homeland's teppanyaki style of cooking that called on chefs to perform with a flourish in front of guests. While his company later grew to nearly 100 restaurants worldwide, Aoki's ambition wasn't limited to restaurants. A man with diverse interests, Aoki was once a member of Japan's Olympic wrestling team, a driver in the notorious (and illegal) cross-country Cannonball Run and one of the few people to traverse...
...into your system, your body is still mostly water, and each polar water molecule is just waiting to partner up with its nearest neighbor in a nice hydrogen bond as the temperature plummets. And as water crystals begin to form they slice and dice their way through your cells, Benihana-ing until they homogenize your now frozen cellular structure. Bummer...
Their restaurants of choice are McDonald's, Taco Bell, Burger King, Benihana and the Friars Club. "At the Friars Club we saw Ellie Wizzle," says Bass. "Y'all didn't even know who Ellie Wizzle is." Kirkpatrick gets as defensive as these ego-free guys can get. "Was he on that show with Pam Tillis?" he asks...