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...their exercise bicycles, has been widely praised. But Reebok's recent "Let U.B.U." ad campaign, which starred eccentric characters in surrealistic situations, was considered a bust. All the major manufacturers have hired celebrity pitchmen. Nike pays multitalented pro athlete Bo Jackson to sell its cross- trainer shoe, and Joan Benoit Samuelson to advertise its running line. L.A. Gear keeps retired Los Angeles Lakers star Kareem Abdul-Jabbar on its payroll; his former coach Pat Riley is under contract with Reebok...

Author: /time Magazine | Title: Foot's Paradise | 8/28/1989 | See Source »

...strange dream last night. It was about some blonde-haired guy in a green-and-white basketball uniform taking a last-second shot from the three-point line in a palace somewhere near a city that sounds lie Benoit in a state that looks a lot like a mitten...

Author: By Julio R. Varela, | Title: This Bark Has a Great Deal of Bite | 4/27/1989 | See Source »

BOSTON--Ethiopia's Abebe Mekonnen made up for missing the Olympics, and Ingrid Kristiansen made up for missing history by defeating rival Joan Benoit Samuelson yesterday in the Boston Marathon...

Author: NO WRITER ATTRIBUTED | Title: Mekonnen Captures Marathon | 4/18/1989 | See Source »

...Browne 5 10 15 11 22 Jim Fernholz 3 11 14 8 16 Dennis Miller 3 9 12 6 12 Mike McLaughin 5 6 11 6 12 Stephane Venne 4 5 9 16 32 Dave Weber 4 3 7 16 40 Bill Butler 1 6 7 4 8 Jeremy Benoit 0 6 6 2 4 Jeff Schulman 3 4 7 11 22 Scott Jagod 2 3 5 1 2 Rob Bateman 1 4 5 19 38 Leif Selstad 3 1 4 5 10 Mike Millham 0 1 1 1 2 Phil Marandette 0 0 0 2 4 Elias Delany...

Author: NO WRITER ATTRIBUTED | Title: #6 Vermont (20-12-1) | 3/11/1989 | See Source »

...Fernholz 24 3 11 14 8 16 Dennis Miller 32 3 9 12 6 12 Mike McLaughin 30 5 5 10 6 12 Stephane Venne 29 4 5 9 16 32 Dave Weber 29 4 3 7 16 40 Bill Butler 11 1 6 7 4 8 Jeremy Benoit 16 0 6 6 2 4 Jeff Schulman 32 2 3 5 11 22 Scott Jagod 12 2 3 5 0 0 Rob Bateman 30 1 4 5 19 38 Leif Selstad 10 3 1 4 5 10 Mike Millham 26 0 1 1 1 2 Phil Marandette...

Author: NO WRITER ATTRIBUTED | Title: #6 Vermont (19-12-1) | 3/10/1989 | See Source »

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