Word: benrus
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...numbered and signed pieces went for $350 each. Says Ralph Destino, president of Kenton's wholesale division: "I can sell a nice dinner plate for $5, but if I take off the rose pattern and put on a Wyeth painting, I can sell it for $50." A Benrus Corp. division has produced a series of 500 silver statuettes of Mickey Mouse and Pluto linked together with a chain. Price...
...quartz watch on the market. By then Timex had begun marketing a quartz-crystal watch for $125. Hamilton came out with its $2,100 quartz-crystal Pulsar, and last month Japan's Seiko brought its three quartz timepieces to the U.S., the cheapest selling for $450. This week Benrus will introduce the first quartz watch for women. Among the Swiss companies, Omega, Piaget, Girard Perregaux and Longines are selling quartz watches at prices from...
...brand of watch, these vibrations control several different mechanisms that turn the hour and minute hands. Bulova uses the electronic tuning fork developed in its Accutron watch, a battery-powered model that is just a shade less accurate than the Accuquartz; Timex employs a conventional balance wheel; Benrus, the Swiss and the Japanese use a "stepdown" motor. Linking these mechanisms to the quartz crystal is an integrated electronic-circuit chip, and U.S. electronic firms are enthusiastically moving to supply the chips to the quartz watch market. Japanese, Swiss and American watchmakers are buying theirs from such firms as Motorola...
...after the ceremonies. "How long have you been wearing a hearing aid, sir?" he asked. Johnson beamed. "Fine, fine. Glad to see you," he said. . . . The moment they met, everyone could tell that this was the real thing. Actress Joan Crawford and Lassie found each other as winners of Benrus Citation Awards "for outstanding achievements based on time"-the lady as the star with the longest time span in films (45 years), the dog as star of the longest running drama in television (17 years). Gushed Miss Crawford, when she recovered her breath: "I waited 17 years to meet Lassie...
...stepping up their export drive, in the past year have broken the Swiss monopoly in Norway, Denmark, and Sweden, where Seiko watches now sell at the rate of 9,000 a month. Another target is the U.S. market, which Hattori has heretofore tapped largely by supplying movements to Benrus. Despite forbidding U.S. tariffs, Hattori is beginning a U.S. sales campaign for Seiko, retailing 17-jewel wristwatches for $29.75, just over half the price of a Swiss equivalent...