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Word: benrus (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...stepping up their export drive, in the past year have broken the Swiss monopoly in Norway, Denmark, and Sweden, where Seiko watches now sell at the rate of 9,000 a month. Another target is the U.S. market, which Hattori has heretofore tapped largely by supplying movements to Benrus. Despite forbidding U.S. tariffs, Hattori is beginning a U.S. sales campaign for Seiko, retailing 17-jewel wristwatches for $29.75, just over half the price of a Swiss equivalent...

Author: /time Magazine | Title: Japan: Clocker of the Games | 10/16/1964 | See Source »

...vanguard are 57 small manufacturing companies drawn to the Virgins since 1957 by a favorable tariff concession: merchandise moves into the U.S. duty-free if 50% of the cost of processing it was spent in the islands. Seven watch companies-including subsidiaries of Hamilton and Benrus-assemble movements from Japanese, French, Moroccan and even Russian parts that are imported at the Virgins' low 6% tariff rate. Other companies process shoelaces, textiles, pens and medical thermometers. Old-line sugar planters complain that they can no longer get cane cutters at 600 an hour while the new factories...

Author: /time Magazine | Title: Industry: Restless Virgins | 11/15/1963 | See Source »

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