Word: benrus
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...week's end, several big U.S. manufacturers, importers and assemblers, whose movements are largely Swiss-made, ticked off arguments that bolstered the Swiss rather than the U.S. claims. The American Watch Association, which represents such American-owned companies with Swiss subsidiaries or plants as Benrus, Bulova, Gruen and Longines-Wittnauer, was quick to point out that out of every dollar spent in the U.S. for a Swiss watch, 85? stays in this country; only 15? goes to Switzerland. It was estimated that for every dollar the U.S. Tariff Commission may tack on to Swiss movements, the U.S. consumer will...
...loan for Waltham. Hagerty then left his $10,000 RFC job,, became Waltham's $30,000-a-year president - and the company hopefully reopened. But its ancient equipment and shopworn trade reputation were no match for other U.S. watchmakers and such U.S. companies as Bulova, Benrus and Longines-Wittnauer, which import watch movements from Switzerland...