Word: benshoff
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Since then, Harvard and other Boston-area students have been among the most consistent consumers of Rollerblades. Benshoff reports that City Sports in Boston has sold over 3000 pairs of blades this year. And the company is still expecting three more years of growth...
...device enjoyed a limited popularity among hockey players until roughly four years ago, when sales abruptly and somewhat inexplicably skyrocketed. Mike J. Benshoff, Boston area representative for Rollerblade, attributes this lag time to cosmetics. In late 1988, Rollerblade developed a new skate with a flashy neon design, and sales started climbing. "When those went on the wall, things took off," Benshoff says...
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