Word: bensons
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Dates: during 1950-1959
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...dynasties. And enough fortunes have been wasted away by the sons of rich men to give truth to the saying: "From shirtsleeves to shirtsleeves in three gen erations." No one had a better chance to make this saying come true again than the Ford brothers, Henry, Benson and William, grandsons of the unpredictable, profound ly radical genius who began the age of mass production and created a billion-dollar empire out of a simple idea : "A car for the masses." By its balance sheet alone, the empire left at the end of World War II by Old Henry Ford...
...turned out, he knew what to do about the failing company. He swept out all the old, tired policies and corporate deadwood, brought in new, young ideas and a new, young team to put them into effect. As a result, the company was on the comeback road when brother Benson Ford joined him at the Rouge plant in 1947-Billy Ford joined his brothers three years later. Henry helped teach them their jobs and, like an elder brother, bore down to see that they did them-and was frequently told to "go to hell" for his pains...
...brothers all attended Connecticut's Hotchkiss School, and in summer, worked in the Rouge or other plants getting their hands greasy. They kept up this apprenticeship during college. None was an outstanding scholar. Henry quit Yale in his senior year ('40) with insufficient credits to graduate, and Benson, a sophomore, quit Princeton the same year. Only Billy (Yale '50) graduated...
Perhaps Mormon Benson might do well to let the spirit of the First Saint permeate his piousness with the basic Christian tenet of the brotherhood of all men-including the man in the overalls...
TIME and Apostle Benson apparently accept the McKinley-Hoover philosophy of the inequality of man-that the man who uses his hands, whether with a machine or in the soil, should not be considered a participant in the bounty of America. It is conveniently forgotten that the farmer's aid from Government is an infinitesimal fraction of the great bounties bestowed upon manufacturing and business interests from Grant to Hanna and from Lodge to Hoover...