Word: bensons
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...years ago this month, Philip Morris, Inc., lit the long-cigarette craze with its two-puffs, three-puffs, maybe-even-five-puffs longer, 100-mm. Benson & Hedges. Sales increased so suddenly that all cigarette companies rushed into the longs market. Of the 17 new brands, 15 were 100-mm.; of these, 13 were stretch versions of existing brands. Long cigarettes now have 13% of the market, and the field is getting overcrowded...
...Greenwich Village party a few years back, talk turned to the problems of a young girl. As he listened, Poet-Author Robert Graves scratched out on the back of an envelope verse far different from his customary classical approach. He then forgot about it. But composer-friend John Benson Brooks thought it such a hummer he recently put it to music. Now Decca has included it in an album called A vant Slant, due out next month. Sample lyrics from Mend Them Fences...
...together, the directors, may one day be hailed as true innovators in film it is they who pack a succinct story into a few seconds and in the process produce many new cinematic ideas. The work of such directors as Michael Cimino for Kodak, Howard Zieff for Benson & Hedges and Mike Elliott for Rheingold, has precipitated an interplay of ideas that flows freely between Madison Avenue and the conventional movie set. The directors dabble with Fellini-like stream-of-consciousness techniques. Hollywood copies TV's fast cuts and odd-angle perspectives. The quality of Richard Lester's movies A Hard...
...HIGH SATIRE. Relatively high, anyhow. Benson & Hedges gets a lot of laughs as it demonstrates the disadvantages of smoking its longer cigarette: a jewel thief hides behind the drapes, but his B & H sticks through and gives him away; a girl writes in to thank B & H for the extra length, since it comes in handy on her job she sticks it in her mouth while a marksman flicks it with his bullwhip...
...Herlihy for Kraft Foods and Alexander Scourby for Eastern Air Lines are prized for their ability to project "appetite appeal" and a "prestige sound." Just as important is the preparation of catchy music, which may even become a bestseller on the pop charts, as was the good fortune of Benson & Hedges' Disadvantages of You and Polaroid's Meet the Swinger...