Word: bensons
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...science center. Beloit College President Miller Upton, who readily accepts aid, notes that some federal construction requires the temporary erection of a building-site sign with Lyndon B. Johnson's name in letters three inches high-but Upton agrees that this hardly hinders the academic program. President George Benson of Claremont Men's College sees no coercion in construction grants, notes that "once the building is up, there isn't much the Government can do about...
...Manhattan alone, more than 30 new agencies opened last year. Mostly, the newcomers hope to match the success of Wells, Rich, Greene Inc., whose imaginative ads (Braniff, Benson & Hedges) have won it billings worth $80 million in just 22 months. Ranging from agencies like Chicago's Altman, Bratrude & Soforth (which stands for the rest of the firm, currently one account man and one secretary) to "think tanks" like Manhattan's Will Graham Co., which peddles ideas to bigger firms, the new shops are short on staff but long on creative charisma...
...Rodney Bond, student 358 265 1700 1250 Nancy Brenner, housewife 317 204 1080 1450 John Begley, ass't. prof. 419 328 1320 1680 Ann Bucken, student 229 208 864 696 Michael Bucken, student 181 185 1440 1380 Walter Bucken, orthodont. 302 292 672 600 Michael Benson, student 198 174 1000 1933 Robert Bricker, mechanic 232 174 2015 2610 William Greenan, service 385 348 2240 2610 Ruth Hiltebeitel, student 672 682 2316 2427 Brenda Hughes, student 317 232 2304 1450 John Hynes, service 432 348 1248 2088 John Kenny, student 384 290 1648 2000 Dennis Morrill, student...
...advertising account in 1966. Since then, Mary Wells, 39, chief flag raiser at Wells, Rich, Greene, Inc., has zapped the buying public with a campaign for Braniff's rainbow-colored planes and Pucci-pantsed stewardesses, lured such other clients to her lair as Alka Seltzer, Benson & Hedges and American Motors. But most of all she wowed Braniff President Harding Lawrence, 47, who offered his hand to Mary after withdrawing it last year from his wife. Divorcee Wells has accepted, and the couple will be married next month...
Reading the smoke signals, the tobacco companies are switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...