Word: bensons
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Slightly Apologetic. The change has been forced on the ad world by the increasing sophistication and affluence of the consumer. "The consumer is not a moron," says David Ogilvy of Ogilvy, Benson & Mather. "She is your wife." With 1,500 ads a day assaulting his eyes and ears, the U.S. consumer has built up what Ogilvy calls "a crust of indifference." The result, according to a new study by the American Association of Advertising Agencies: he automatically shuts out more than 1,400 of the daily ad pitches, reacts to only...
...appointment of Associate Professors Daniel Seltzer, Larry D. Benson, and Walter Kaiser '54 is likely to have pushed the Department almost up to its size limit. It also approximately balanced the number of professors in the 19th century, the Middle Ages, and the Renaissance. The 19th century, Rosenberg's field, was already well-populated, although almost entirely with poetry specialists and intellectual historians. Rosenberg's department does leave the department without a tenured member whose field is the 19th-century novel...
Dean Ford yesterday announced the appointments of Larry D. Benson, a and Allston Burr Senior Tutor in House; Walter J. Kaiser '54, a scholar in comparative literature of the Elizabethan and Jacobean periods; and Daniel Seltzer, a specialist in Elizabethan Drama who will also serve as associate director of the Loeb Drama Center...
...Benson, a recent recipient of a Fellowship, will be on sabbati leave in England next year, studying English poetic techniques. His first Art and Tradition in Sir Gawain and Green Knight, will be published by University Press this fall...
...native of South Dakota, Benson joined Harvard Faculty in 1959 and teaches English 204. "The Structure of the Language," and English 210, "Readings in English...