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Instead, the few filters already on the market (e.g., Brown & Williamson's Viceroy and Benson & Hedges' Parliament) began to get hot. Reynolds was ready with its own filter, developed under a team consisting of Chairman John C. Whitaker, President Ed Darr and new Sales Chief Bowman Gray. The man who had seen filters coming was Darr, who was impressed by their popularity in Switzerland during a vacation. But the man who decided when to roll was Gray. Reynolds' test panel had smoked 250 versions of the trial Winston over two years when Gray took a puff of a new blend...

Author: /time Magazine | Title: TOBACCO: The Controversial Princess | 4/11/1960 | See Source »

Kennedy voted for Benson's farm program 27 times," an angry farmer told Kennedy Aide Lem Billings. "It says so right here." And he pointed to a Humphrey brochure. Despite cries of "foul" from Governor Gaylord Nelson and Senator William Proxmire, Humphrey pressed the attack. Crowed he, pushing back from a Humphrey Family Day bean feed in Wausau's Newman High School cafeteria: "I feel like I just swallowed two tons of vitamins...

Author: /time Magazine | Title: National Affairs: On, Wisconsin | 4/4/1960 | See Source »

Last year Benson went onto a new corn program that abolished all production controls on corn in return for a modest reduction in the support price. Benson hoped that the lower support price would lead to a smaller crop; instead, farmers increased their corn acreage by a whacking 15%, harvested the biggest, most glutting corn crop in U.S. history. And by last week's new estimates showed a slight increase in 1960 corn acreage rather than the decrease that Benson had fervently hoped for. Barring something about as probable as a midsummer frost in the Midwest, the U.S. faces...

Author: /time Magazine | Title: AGRICULTURE: Flies in the Barn | 3/28/1960 | See Source »

Another Program. Hardly anybody any longer puts any stock in Benson's assurances that success for his programs is just around the corner. As campaigning warms up, many a G.O.P. congressional candidate in the Midwest is expected to do what Iowa's Republican Congressman Ben Jensen has already done: repudiate Benson outright. Vice President Nixon is working on his own goodbye-Benson farm program, to be unwrapped soon after the G.O.P. nominating convention...

Author: /time Magazine | Title: AGRICULTURE: Flies in the Barn | 3/28/1960 | See Source »

...Wisconsin, the game grew rougher than ever. Humphrey sarcastically charged his "illustrious opponent" with the gravest Democratic sins-being "soft on Nixon" and hard for the policies of Agriculture Secretary Ezra Benson. The Wisconsin farmers in the audience cheered. In the closely contested Third District, where Humphrey was stumping, screwball anti-Catholic pamphlets showed up in the mails, ominously postmarked Hutchinson, Minn. (Humphrey's home state). Humphrey charged that it was a reverse plot to swing votes away from him by suggesting that his backers were bigoted...

Author: /time Magazine | Title: National Affairs: Plenty of Jack | 3/28/1960 | See Source »

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