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Absurdity seems to be the buzz word around advertising agencies, as almost every winning commercial took a normal situation and bent it to a ridiculous conclusion. A Pepsi ad, for instance, features a boy on the beach drinking a Pepsi who then sucks himself into the bottle. Japp, a European candy bar, runs an ad where a West Indian man, having eaten the candy bar, mistakenly pushes a Porsche over a cliff. The slogan is "Japp--Extra Energy to Push You Over...

Author: NO WRITER ATTRIBUTED | Title: Is It Live Or Is It Memorex? You Cannes Find Out... | 11/7/1996 | See Source »

...even IBM could withstand the seismic shifts that rocked the industry in the early 1990s. As personal computers increased in power, many customers began moving their data-processing chores to smaller, desktop systems. The shock waves bent many "big iron" manufacturers out of shape, including Prime Computer and Control Data Corp., which stopped making mainframes after heavy losses. Many companies like Wang Laboratories and Unisys have largely switched from hardware to software. The biggest fallen giant is Digital Equipment Corp., which last week reported a larger than expected quarterly loss of $66 million. Once the No. 2 computer maker after...

Author: /time Magazine | Title: IN THE NEW IBM, MAINFRAMES ARE NEITHER BIG NOR BLUE | 11/4/1996 | See Source »

Cummins has brought a conservative bent to the race to fill the seat of Ray Thornton, who's leaving for the state Supreme Court. Denouncing Vic Snyder's attempts to abolish the state's anti-sodomy law, Cummins praises the recently passed Defense of Marriage Act and expresses outrage that Snyder may have gays campaigning for him. Cummins once said he and Snyder weren't far apart on issues like Medicare, the environment and Social Security, but later declared he knows of no race "with a bigger difference between a liberal and a conservative...

Author: /time Magazine | Title: A GUIDE TO THE CONGRESSIONAL RACES: ARKANSAS | 11/4/1996 | See Source »

After surprising observers by knocking off a more moderate primary opponent in 1994, LoBiondo became a loyal member of the Republican freshman class, generally sticking to the conservative policies he ran on. He has shown a soft spot for Social Security and Medicare, as well as an occasional environmental bent, but retains solid conservative credentials...

Author: /time Magazine | Title: A GUIDE TO THE CONGRESSIONAL RACES: NEW JERSEY | 11/4/1996 | See Source »

...Dole is so bent on exposing what he calls Clinton's "Me, too" practice of snatching his ideas that his campaign has been releasing a "Commander in Thief Watch." (It asks, "If you have no ideas of your own, why not steal someone else's?") But it seems that the plainspoken Kansan is not above a little political plagiarism himself...

Author: /time Magazine | Title: Campaign Notebook, Oct. 14, 1996 | 10/14/1996 | See Source »

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