Word: bents
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Dates: during 1960-1969
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Died. Ricardo Rodriguez, 20, speed-bent whiz kid of the international auto-racing fraternity, the handsome son of a wealthy Mexico City businessman, who won the 1957 Mexican driving championship at 15, burned up race tracks from Sebring to Le Mans with his lead-footed determination to "start first, stay first, end first"; after the crash of his Lotus racer in Mexico City...
...funds collected for teaching and research will be used by the Medical School and its Associated Teaching Hospitals, which include Beth Israel Hospital, Boston Lying-In Hospital, the Children's Hospital, the Free Hospital for Women, Massachusetts Eye and Ear Infirmary, the Massachusetts General and McLean Hospitals, and Peter Bent Brigham Hospital...
Lodge's great-grandfather, for whom he is named, may have been a poet, but people are surprised when any candidate for high office in the United States turns out to have had a literary bent in his youth. Lodge explains his interest in writing in typically philosophic terms...
...just as diverse in character and outlook as 42 individual salesmen would be. Only 25 of them are headquartered in Manhattan, and only seven actually have offices on Madison Avenue. Some are the lengthened shadow of one man: Manhattan's research-minded Interpublic Inc. pursues the sociological bent of indefatigable Marion Harper, a complex Ivy Leaguer, while Chicago's Leo Burnett Co. reflects the down-to-earth outlook of Founder Burnett, a Michigan small-town boy who once worked as an $18-a-week reporter for the Peoria Journal. Other agencies, such as New York...
...world: $60 million a year from Chevrolet. It is hard to tell where Chevrolet leaves off and Campbell-Ewald begins. Only a floor separates their offices, and "Ted" Little is in on much of Chevrolet's market planning; it was he who named the Chevy II. Bent on an advertising career ever since his teen-age days in Los Angeles, Little bypassed college to go to work as a copy boy for Lord & Thomas, and learned the advertising craft from Albert Lasker. Signed up by Campbell-Ewald during World War II, he has headed the agency for the past...