Word: bentsen
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...Texas' George Bush, 46, son of former Connecticut Senator Prescott Bush, is an even bet to defeat Lloyd Bentsen for the seat that Liberal Ralph Yarborough lost in the Democratic primary...
...other. The Democrats seem not to notice. Last week they wound up an old-fashioned brawl for the Senate nomination, just as if the G.O.P. did not exist. The result, according to unofficial returns Saturday night, was defeat for incumbent Senator Ralph Yarborough at the hands of Businessman Lloyd Bentsen Jr. The G.O.P. is likely to be the ultimate victor...
Yarborough's conservative opponent, Bentsen, 49, differs from him in almost every way. Scion of a wealthy Rio Grande family, Bentsen is genteel but wooden. A former Congressman, he heads a $400 million insurance company and sits on the boards of a number of banks and an oil company. Bentsen was lured back into politics by Yarborough's old foe, ex-Governor John Connally, in a well-organized drive to scuttle Yarborough. The conservative faction put together an effective campaign estimated to cost close to $2,000,000, relying heavily on television advertising, while Yarborough spent a meager...
...Profiteer. Yarborough ignored Bentsen's challenge at first; voters showed little interest in the campaign, and Bentsen was hardly known. The incumbent was concentrating instead on the November contest with Republican George Bush, a cool, articulate conservative. As primary day approached, however, polls showed Bentsen narrowing Yarborough's lead, and the race degenerated into an ill-natured battle. Yarborough called his opponent a "war profiteer" and "tax dodger," both undeserved slurs, while Bentsen linked Yarborough to disorders in Chicago and Washington because of his support of Eugene McCarthy and the peace movement...
...election day, Yarborough was unable to rally enough of his traditional support to overcome the electorate's disinterest and to offset the votes of Republicans who crossed party lines to vote for Bentsen. Yarborough's East Texas stronghold deserted him, mainly over the Carswell issue. While Yarborough's friends stayed home, his enemies did not. Thus, the Democrats were deprived of their best chance to defeat the G.O.P.'s Bush next fall...